The franchise of auto repair shops - J.ALVES - is a long-time customer and challenged us to think "outside the box" looking for a more "relaxed" tone in order to invoke another type of reaction, different from the typical "ad" to an auto repair shop.


A commercial campaign, approached from a different perspective, in this case from the eyes of a real employee - the mythical "Gusto". This way the team that wears the J.ALVES jersey was represented, and with a smile on their face, just like they do everyday on the shop.


This campaign was up for an extended period of time and so a wide range of content was produced in order to keep the campaign "alive" on social media.