briefing

Create awareness and attract potential customers to schedule a test drive of electric and hybrid car models.

Create awareness and attract potential customers to schedule a test drive of electric and hybrid car models.

When designing the web campaign our focus was to keep it simple to improve chances of conversion. Attractive offer, CTA and the reasons why visitors should do what is being proposed, booking the test drive.

In order to drive traffic to this landing page, we coordinated an effective social media campaign and improved the reach of your content through appealing fast content. Our core message: “How much will you save with an electric car?”

post production

The photography and post-production by NOVAMEDIA., presents and idyllic setting in addition to providing value to the customer and conducting to a conversion.

In the contrast between the barren and isolated desert vs. the hybrid/electric car is the right choice for the future.

The Landing

All essential information were present in the landing page, no need for the user to search information elsewhere.

A digital activation that stimulated the relationship between potential customers and the brand, reinforcing CLASSECAR’s association with technology and innovation. It is also a privileged way of guaranteeing qualified leads, due to the manifestation of interest for the test drive.