briefing

How to reinforce ONBIT’s online presence and improve e-commerce sales performance?

We solved this challenge by creating a loyalty program solution. ONBIT POINTS, a loyalty campaign that converts exclusively online and rewards customers, in order to improve retention.

We tailored an approach for those who value smart shopping. The video, developed at Novamedia Studio, informs with simplicity how the program works. Complexity confuses people, so our take was the simpler the better.

The script developed with the motto “When you’re buying, you’re making money” is straightforward and emphasizes the benefits for the customer. This informative campaign had a strong brand building component; the logo, brand palette and the jingle crucial elements for brand recognition.

Behind the Scenes