Briefing

Ink cartridges are the best-established product at Onbit, as it was the pioneer in the market for compatible consumables.

The need to create something informative and commercial for this specific product was always present in the customer's vision.

Due to these variables, we knew the making of this vision needed to respect an ideal technique for an infographic style that is always a show stopper: stop motion.

Making of

The stop-motion technique is a challenging one to execute.
Admittedly, as a debut in this animated production adventure, we didn't look too bad.

Post production was also challengingdue to the extra animations drawn from scratch and the final manipulation in After Effects.
The drawing followed the technique - and this always equates to a minimum of 30 frames per second.

Making of

The stop-motion technique is a challenging one to execute.
Admittedly, as a debut in this animated production adventure, we didn't look too bad.

Post production was also challengingdue to the extra animations drawn from scratch and the final manipulation in After Effects.
The drawing followed the technique - and this always equates to a minimum of 30 frames per second.