Briefing
Promo for Halloween?... what a scaring briefing!
What could an online retailer do differently at this time? Specially one so focused on improving family quality time. What was the best way to stand out and leverage your notoriety in order to make your products stand out from your competitors?
Proposal
A family of zombies that trusts ONBIT to have what they need for their home – hassle free: affordable prices and fast deliveries.
Here is the ZONBIT family, and all the different products they have to increase their quality of "life".
Photography
With the storyboards, scenarios, products and characters aligned – we started with photography, the actual first real step towards the manifestation of the campaign. We made our bets on casual moments of this family, using impressive visuals - and it was considered the best bet for this promo.
Applying visual effects and presenting the resulting image as a visual review – the products were presented as something amazing, magical and who knows, maybe even "possessed".
Applying visual effects and presenting the resulting image as a visual review – the products were presented as something amazing, magical and who knows, maybe even "possessed".
Behind the Scenes
